Interwoven.

I build up close-knit teams that craft products designed to fit seamlessly into our users’ journeys.

IN GOOD COMPANY

I help teams get from zero to one, whether it’s discovering opportunities in market ambiguity, identifying the right thing to build, or evaluating prototypes.

I draw from my data science background, human-centered design methods, and B-tier humor. I’ve tackled questions like:

Work in Progress.

How do we transform “features list” into an understandable and scalable product suite to orient the firm towards profitability?

PRODUCT STRATEGY

How can we drive institutional adoption by synthesizing user personas, enterprise client journeys, and insights from sales and CX?

UX RESEARCH

How might we leverage RAG models to help social workers provide just-in-time financial interventions that are empirically proven to move the needle?

PRODUCT DISCOVERY

How can we build and evaluate lean prototypes to maximize our learning of how a new offering will perform in an untested and complex market place?

PRODUCT DESIGN

…and other big ideas covered by NDAs.

PURPOSE-BUILT

I build at the intersection of human experience, data science, and communication — all informed by my multidisciplinary background.

In (not-too-distant) past lives, I’ve served in the role of:

Anthropologist

investigating cognitive cultural frameworks.

Data Scientist

evaluating economic data through an empirical lens.

Journalist

with reporting cited in regional and national media.

Interviewing & Coding • Service Design • Ethnographic Writing • UX Research • Wireframes • Explanatory Writing • UI Design • Design-thinking • User Research • Econometrics • Fieldwork & Field Interviews • Product Strategy • Participant Observation • Empirical Methods • Communication Design • Storytelling • User Personas & User Journeys • Content & Story Development • Impact Management and Measurement (IMM) • Visual Design • Prototyping • Facilitation • Cultural Schemas • Big Data and Bias • Symbolic Anthropology • Semiotics • Journalistic Ethics • Sustainability and Circular Economy • Digital Anthropology • Social Innovation Design • Solutions Journalism • Climate Justice

An interdisciplinary skill set,
for gnarly problems in a complex world.

Say Hi

打个招呼

Viens Dire Bonjour

I’m always excited to meet new people and to hear about their stories. Please don’t hesitate to reach out.


Let’s make a splash together.

Bochu Ding

BOS • SFO • PEK

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